ARMANDO CHRISTIAN PEREZ “PITBULL” UNVEILS PLANS FOR ILOV305, A NEW RESTAURANT, BAR AND NIGHTLIFE CONCEPT ON MIAMI’S FAMED OCEAN DRIVE
Restaurant “Where What Happens, Never Happened” Set to Debut Summer 2018 in South Beach
MIAMI BEACH, FL (Jan. 4, 2018) – Grammy-award winning artist and international superstar Armando Christian Perez known as Pitbull, aka “Mr. Worldwide,” and the creators of globally renowned brand Sugar Factory American Brasserie debut a restaurant, cocktail and nightlife concept, iLov305, where tropical Latin cuisine meets American comfort food. It is set to open in Summer 2018 inside the Bon Air Hotel on Miami Beach’s Ocean Drive. The multi-faceted venue, “Where What Happens, Never Happened,” will house a main dining space serving multi-cultural cuisine, three VIP rooms, a private lounge, and four bars featuring cocktails reflecting Pitbull’s energetic and upbeat persona.
“iLov305 says it all. I want everyone to feel, see, share the same passion and love I have for Miami,” said iLov305 brand ambassador Pitbull. “iLov305 will have the most energy that Ocean Drive has ever seen, Dale!”
Upon entering the 9,000-square foot venue, guests will be greeted by cigar rollers and various retail items in the waiting area that is adjacent to a lobby daiquiri bar featuring an old Havana-club aesthetic with tropical décor and living green accents. Also on the ground level is a vast dining room highlighted by gold and bronze accents together with vintage elements such as Spanish tile and crystal lighting. Located in the center of the main dining room, the Pitbull Voli central bar will offer specialty drinks with an impressive multitude of Voli 305 specials and serve as the performance hub of the restaurant. A mojito bar in the back will provide an intimate space to enjoy more than 50 different mojitos.
VIP floors located in the upper levels of the building will have three VIP rooms and a DJ booth, with access to private bar areas overlooking guests in the dining room and at the central bar. Named after Pitbull’s inspirational catchphrase for pursuing one’s goals in life, the ‘Dale!’ Room will be the most coveted space in the restaurant, serving as Pitbull’s own private space with its own bar and bathroom – accessible to guests for special occasions when ‘Mr.305’ is not at the venue.
“We have been looking forward to this partnership with ‘Mr. 305’ himself and are excited to introduce this new concept to Ocean Drive,” said Sugar Factory founder, Charissa Davidovici. “We are confident that both tourists and locals alike will be excited to experience iLov305– a marriage of the best in entertainment and cuisine.”
Guests at iLov305 can look forward to a diverse, approachable menu created by Chef Bryan Ogden, highlighting American comfort food and tropical Latin cuisine with Miami flair like Line-caught Yellowfin seasoned with tomatoes, olive oil, orange juice, avocados, green olive, serrano chilies and served with warm tostadas and gem lettuce hearts; Pork Belly Sliders with grilled egg bread and mashed plantains topped with sour orange sauce; Black Bean Soup with zesty lime crema and cilantro; the 305 Burger, a beef patty with gulf shrimp, charred plantains, savory bacon, lettuce, chipotle mayo and chimichurri sauce; traditional Cubano Sandwich layered with roasted pork loin, ham, Swiss cheese, pickles and whole grain mustard; and Rock Lobster Tail with garlic butter, spinach, chorizo hash and hearts of palm. Desserts will be curated by Miami-native and Sugar Factory Corporate Pastry Chef, Max Santiago, showcasing classic favorites with a contemporary twist such as Guava Bread Pudding made with queso blanco and honey topped with coconut ice cream. The menu will include moderately priced dishes allowing for accessibility to all types of guests.
More than 100 cocktail varieties will be served, with a majority of the drinks featuring Pitbull’s Voli 305 Vodka. Over-the-top cocktails will excite guests including Mr. 305 Punch Bowl, meant for sharing. With over 50 different mojitos available at the Mojito Bar like the signature Dale Mojito, guests will have the opportunity to feel like a local.
iLov305 will be located at 1060 Ocean Drive and will be open daily for lunch, dinner and after-hour dining.
ABOUT PITBULL
From Mr. 305 to Mr. Worldwide, Armando Christian Perez, aka Pitbull, rose from the streets of Miami to exemplify the American Dream and achieve international success. His relentless work ethic transformed him into a Grammy®-winning global superstar and business entrepreneur.
Landing # 1 hits in over 15 countries, 10 billion YouTube/VEVO views, 70 million single sales and 6 million album sales, Pitbull does not stop. In addition to the United States, his sold-out world concert tours have taken him to North and South America, Europe and the Far East. He has also completed headlining tours in China and Japan. Pitbull ushered in 2018 with his fourth annual New Year’s Eve event at Bayfront Park in Miami and capped off another stellar year that included the release of his tenth full-length album, Climate Change [Mr. 305, Polo Grounds, RCA Records], a second co-headlining U.S. tour with Enrique Iglesias, the release of his first-ever Greatest Hits [Mr. 305, Polo Grounds, RCA Records] and a new Spanish single.
His social networking channels include 57 million likes on Facebook (@Pitbull), 24 million followers on Twitter (@Pitbull) and 6 million followers on Instagram (@Pitbull), plus more than 9 million subscribers on YouTube (PitbullVEVO and PitbullMusic).
Whether it’s his Voli 305 Vodka or fragrance line “Pitbull,” his influence has catapulted. His Las Vegas residency, “Time of Our Lives” at the AXIS at Planet Hollywood Resort & Casino, has now accomplished multiple consecutive runs and includes new dates in 2018. Norwegian Cruise Line handpicked him as Godfather to Norwegian Escape, one of the most innovative cruise ships ever built. He will embark on the Second Annual Pitbull Cruise in March 2018. Globalization, his 24/7 commercial-free channel on Sirius XM (Ch.4), has become one of the platform’s fastest-growing channels following its 2015 launch.
ABOUT SUGAR FACTORY
Sugar Factory offers a sweet escape with locations throughout the United States, including the newest restaurant locations outside of the Fashion Show Mall in Las Vegas, in New York City on Broadway, in Bellevue, Seattle and in Pentagon City, Washington D.C. Other locations include the new Artisanal Donuts and Coffee Bar in New York, a goblet bar and retail location at the Miracle Mile Shops inside Planet Hollywood Resort & Casino in Las Vegas, retail stores at the Barclays Center in Brooklyn, TCL Theatres in Hollywood, Union Square in Washington, D.C. and at McCarran International Airport at the D Gates. Additionally, Sugar Factory American Brasserie, complete with retail and the brand’s popular restaurant, can be found in New York City, Chicago, Pentagon City, Connecticut at Foxwoods Resort Casino, Orlando and South Beach Miami. The brand will expand into more new domestic markets this year with a planned opening in Century City Los Angeles, an opening in Downtown Gas Lamp San Diego inside Theatre Box®, Hard Rock Hotel & Casino Atlantic City, Midtown in Atlanta, Hard Rock Hotel and Casino Biloxi in Mississippi, Mall of America in Minnesota, Faneuil Hall Marketplace in Boston and Bayside Market Place in Miami and additional Artisanal Donuts and Coffee Bars in New York. The brand reaches internationally with a retail store overseas in Bahrain and restaurants in Manila, Philippines, Festival City Mall and CityWalk in Dubai and it’s newest Dubai location in the La Mer Mall. Additionally, Sugar Factory NYC was listed “The Most Instagrammed Restaurant in the United States” in 2016 and Sugar Factory Ocean Drive was also the only Florida restaurant to make the list.
ABOUT VOLI 305
Voli 305 is made and distilled in the heart of trend-setting Miami, FL. Founder and owner global superstar Armando Christian Perez “Pitbull” has created a vodka brand that represents his hometown and enthusiasm for enjoying life. Hand-crafted by our master distiller, Voli 305 Vodka is made with Florida corn, distilled 17 times, triple filtered with freeze filter, coconut filter and anti-gravity filter. Voli 305 Vodka is a non-GMO & gluten free extra smooth vodka with a superb finish. Voli 305 Vodka is gaining national distribution and will be available in all major markets throughout the United States.
